Starting from the July this year PathGhana Friday is expected to be observed by all Ghana Tourism lovers in and outside Ghana. This is a campaign initiated by a team of software developers from the Meltwater Entrepreneurship School of Technology (MEST) who decided to contribute their widow’s might to the 3 year Tourism Marketing Campaign launched by the government of Ghana in. This government campaign seeks to be a marketing strategy, that will span from 2009 to 2012 and is anchored on the theme, “Ghana - Culture, warmth and much more”.
PathGhana Friday is intended to be a campaign that will help create awareness on social media platforms of the tourism potentials in Ghana. It will be marked on the last Friday of every month starting from July and all lovers of Tourism are encouraged to participate in this hype. It will involve putting a link of a favor ite tourism webpage on one’s social network profile. For instance if one say an interesting page on the PathGhana website he or she can display in on his/her profile on the last Friday of the month as a way of sending a me ssage to the outside world. Individuals can go farther to use the PathGhana banner as their profile picture on all PathGhana Fridays every month.
The MEST PathGhana team has put up a very exciting website to sell Ghana and its tourism potentials to all interested parties within and outside Ghana. It has attracted so much excitement since the launch of the PathGhana website which currentlly ranks amongst the top 100 in Ghana by Alexa. It hopes to get more people both locals and foreigners interested in Ghanaian Tourism.
Ghana will celebrate Panafest and Emancipation day in July this year. It then expected to be the first African country to celebrate the United Nations World Tourism Organization (UNWTO) Tourism Day under the theme “Tourism Celebrating Diversification”. The MEST team hope more and more people will begin to show interest in Ghanaian Tourism. Tourism has shown to be an industry that has shown lots of potential if given the necessary push. Currently Ghana is the third best tourist destination behind Nigeria and Senegal. Over 600,000 people came to Ghana last year for tourism purposes and more are expected this year, especially after President Obama had visited the Cape Coast Castle with his family and followed up with positive comments about their 2-day visit in the country.