Guaranty Trust Bank was announced the best bank in Ghana for the year 2009 as it won awards in seven categories at the Ghana banking awards ceremony held at the Ghana International Conference Center. GT bank topped the IT and electronic Banking, product innocation and short term loan financing categories.
For me the most exciting category was the Customer Advisory and Customer Care categories in which Guaranty Trust emerged first and first runner-up respectively. I think it sends a message loud enough for other banks in Ghana that take the customer for granted. They should learn from GT bank I suggest. Although they have only 20 outlets in the country, they have provided very interesting technologies that put smiles on the customers face and go a long way to reduce the length of queues in banking halls.
With their SMS banking and other e-banking services, customers need not travel long distances for their banking transactions. I am yet to understand why other banks even bigger than GT bank have still not implement such technologies. I think these services should be basic, especially in this technological era.
All banks in the country need to understand that channeling resources into ensuring the satisfaction of the customer should be paramount. It is about time the Ghanaian consumer got value for his or her money, no matter how small it is. Congratulations GT bank1!